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After all the effort and investment you put into marketing, it's essential to make it as easy as possible for customers to contact you and get the assistance they need. That means ensuring you have a phone system that will deal with spikes in traffic, and using new channels like SMS messaging to reach a wider audience. With customer service an increasingly important differentiator, there are a number of tools you can use to make sure customers aren't left stranded or frustrated after making the effort to get in touch.